Discover Armenia National Geographic has included Armenia in the top 10 places that deserve the attention of tourists. The magical power of the mountains attracts millions of tourists from all over the world.
Gen Z and millennial travel: The wanderlust generations has been saved. Gen Z and millennial travel: The wanderlust generations has been removed. How can marketers leverage these behavior trends to drive growth? The tourism industry has seen phenomenal growth during the last decade. How can others join the trip? The millennial and Gen Z travel trend is largely being driven by their evolving aspirations. Traditional signs of successful adulthood, such as buying homes and starting families, do not rank as the top priorities for these demographic groups.
How Generation Z is changing, and challenging, the future of travel
For Generation Z born after , there's no other world than the connected one they've experienced since birth. Amongst all other generations, Gen Zers have an unparalleled sense of global awareness, they move comfortably across borders and above all, they view travel as a priority. According to Booking. While the travel industry is still decoding the needs of Millennials, Gen Zers are already starting to shift the sector in other directions. Fortunately, travel and hospitality brands don't need to start from scratch to meet the needs of Gen Z. There is a lot of overlap between Millennials and Gen Zers' travel traits: They are socially and environmentally conscious, they want a mobile-first approach, and they desire authentic local experiences. However, these two generations are far from forming a cohesive cohort, says Meghan Carty, a research associate at Skift Research and the lead on Skift's Millennial and Gen Z Traveler Survey. They're active on different social media platforms, they spend their money differently and they have their own viewpoints on how they impact the world through their explorations. Here's a closer look at how brands can connect with this growing generation of true digital natives by honoring some of these key differences when creating travel customer experiences CX.
The purpose of this paper is twofold. First, it highlights the emergence of Generation Z and the interface of its members with the tourism system. Second, by way of a theoretical model, the paper provides a more holistic approach to understanding Generation Z travel experiences in which the emphasis is shifted from the destination to the traveller.